The University of Nottingham has a department dedicated to competitiveness research, which links strategic studies in this field with public and private administrations. Its 2020 Strategy set goals and actions that address these areas while laying the foundations for continued success. Based on analyses, reflection, and broad engagement, the University of Nottingham seeks to consolidate and improve its position as a leading global university, strengthening and enriching teaching and research activities in partnership with other research centers.

The key partnership with the University of Nottingham consists of knowledge sharing adopting a distinct approach to internationalization. The CECIN researchers have engaged in knowledge-sharing experiences with researchers from the University of Nottingham on competitiveness for the leisure sector. Such cooperation has already resulted in applied research under development in Brazil.